How to put a password in the rsync?

good afternoon

There is a team:

rsync -avz –exclude ‘image’ /var/www/vhosts/site.ru/test/ user@192.168.0.1: / destination

Can you please tell me how to specify a password for the server 192.168.0.1

You rsync works over ssh and authorization goes through it.

Accordingly, the sign can be either a key or a password (if there is no key) Oise user